Demand Accelerated

The independent publishing and IP company of marketing executive and author Lisa Cole

Transform Marketing from Order-Taking to Market-Making in the Age of AI

Deliver sustainable growth

The Limitless
CMO

Cover of The Limitless CMO

Marketing's operating model sets the ceiling on its impact.

The Limitless CMO is a blueprint for rebuilding that model: organized around workflows instead of functions, with in-house marketers, specialized partners, and AI working as one system.

Who it is for

Marketing leaders who are asked to deliver more pipeline on less spend, with a team that is already at capacity.

Inside

24 core frameworks and a five-stage maturity model.

  • The Marketing Resource Paradox, and how to break it by changing the operating model under the work
  • Moving from fixed-cost headcount to on-demand capability without losing control
  • A workflow engine that improves speed to market while protecting quality
  • Applying AI where it compounds across workflows
  • The language the CEO, CRO, CFO, and board care about: pipeline, velocity, payback, and ROI
  • A 90-day foundation sprint

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