Accelerate demand
The Revenue
The Revenue
RAMP
How to Jump-Start Your Demand Engine to Accelerate Revenue
Stalled demand engines lose revenue in the leaks between marketing and sales.
The Revenue RAMP is a framework for finding those leaks, repairing the workflows that waste demand a company has already created, and tying marketing investment to revenue in terms the business accepts.
Who it is for
B2B marketing leaders who are under pressure for more leads and want to be seen as business drivers, and the sales leaders they need beside them.
Inside
The RAMP framework, in four phases.
- Review
- Align
- Mobilize
- Propel
- Repairing broken workflows and securing quick wins
- Delivering leads that sales values and will pursue
- Aligning on the metrics that matter, and linking marketing investment to revenue
- Shifting the focus from lead quantity to lead quality
- Client success stories from the field
