All Right! You're Ready!
Submit your info down below and we'll get in contact - ASAP!
Demand Accelerated
JOIN MY FREE MARKETING MASTERCLASS ON MARKETING PLANNING! Get Started
Hi, I'm Lisa Cole.
Empowering Stressed Out B2B Marketing Leaders To Achieve More With Less
I help B2B marketing leaders in tech-driven industries transform their marketing functions into powerful growth engines by leveraging innovative strategies, advanced technologies, and strategic outsourcing to maximize efficiency and impact.
Hi, I'm Lisa Cole.
Empowering Stressed Out B2B Marketing Leaders To Achieve More with Less
I help B2B marketing leaders in tech-driven industries transform their marketing functions into powerful growth engines by leveraging innovative strategies, advanced technologies, and strategic outsourcing to maximize efficiency and impact.
FIX YOUR LEAKY FUNNEL: Download Our FREE Checklist to Eliminate Waste & Accelerate Growth
Gain access to my exclusive tools designed to help you maximize your impact to accelerate profitable and predictable growth.
Helping CMOs achieve more with less
via GTM Alignment, Generative AI, Strategic Outsourcing, Revenue Mktg & Mktg Performance Mgmt.
For the first 16 years of my career, I served as CMO advisor & marketing strategist at B2B marketing agencies Protocol B2B, Bulldog Solutions & The MX Group. During that time, I noticed CMOs were obsessed with "needing and doing more" — more budget, people, events, content, emails, and leads.
This approach stemmed from a belief that their value was tied to the size of their budget and team, equating larger teams with greater importance and influence. Unfortunately, this obsession often led to bloated marketing departments delivering a ton of unimpactful activities, resulting in the early departure of these leaders once their organizations deemed them inefficient.
In 2016, I had an epiphany: the key to maintaining a seat at the table wasn't about doing more; it was about needing and doing less — making fewer but strategically aligned investments in people, technology, and programmatic campaigns to deliver more impactful outcomes.
I validated this as CMO at Huron, VP Corp Marketing at FARO then again as CMO at Cellebrite where I applied a proven framework with increasingly better results thanks to outsourcing, AI, ABM technology and automations.
Results:
• Created a competitive advantage for Huron by upleveling the marketing org, implementing a new master brand and thought leadership program activated through ground-breaking ABM strategy that drove a 52% increase in acct engagement and generated $255M marketing influenced revenue.
• Transformed FARO's marketing, cutting expenses by 50% while achieving a 7X increase in lead-to-sales conversion rate and doubling sales velocity to deliver $114M revenue and a $13.36 return on marketing investment.
• Repositioned Cellebrite as the leading provider of digital investigative solutions with the launch of the C2C platform, value-based messaging, and a global anti-child exploitation campaign. This strategic expansion broadened our market scope and TAM, lifting investor confidence and boosting our stock price. GTM alignment strategies 3X our lead-to-sales conversion rate, contributing nearly $50M to the pipeline within 1 year.
Recognized By:
SiriusDecisions
2018 ROI Award - Huron
DemandGen Report 2018 B2B Innovator Awards - C-Suite Strategy
Forrester
2022 ROI Award
FARO Technologies
CMO Alliance -
CMOs to Watch 2023
Cellebrite
The Limitless CMO
Discover how to transform your marketing strategy with cutting-edge AI insights and practical use cases on Lisa Cole's YouTube channel, "The Limitless CMO." Gain exclusive access to the tools and techniques driving success for today’s top B2B CMOs. Unlock your potential and lead with innovation—subscribe now!
Unlock Powerful Marketing Resources to Achieve More with Less to Drive Growth
Three solution offerings designed to meet your unique needs as you work to transform marketing into a profitable, predictable and reliable revenue engine for your organization:
Do-It-Yourself
The Revenue RAMP book
The Revenue RAMP is a meaningful, proven framework for increasing team efficacy and boosting cash flow. By unifying Marketing and Sales and by uncovering gaps in their processes, leaders can determine the most immediately impactful changes to build alignment on the metrics that matter. And by jumpstarting your stalled engines without overworking staff, you’ll soon be capitalizing on the demand you’ve already created to guide sustainable growth.
Do-It-With-You
The Revenue RAMP Accelerator Program
Introducing The Revenue RAMP Accelerator Program: Unlock the power of the Revenue RAMP framework to quickly build a revenue generation engine and accelerate growth. Designed for marketing leaders facing increased pressure to deliver significant business impact quickly, this self-paced 10 module online course provides everything you need to find and fix revenue leaks, change sales perception, and maximize sales conversion rates. With secrets, frameworks, templates, and tools, you'll shape a roadmap for digital transformation, gain organizational support, leverage data and technology, and more.
Do-It-For-You
The Fractional CMO
Don’t rely on inexperienced marketers to dictate your business’s overall marketing strategy. Bring in a Fractional CMO to provide a comprehensive marketing plan for your business.